The process and content of the competitor's marketing strategy analysis report include: identifying competitors first, then determining the competitor's marketing strategy, analyzing the competitor's marketing methods and goals, assessing the competitor's marketing advantages and disadvantages, and finally predicting the competitor's reaction mode .
Competitive Marketing Strategy Analysis Report
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The process and content of the competitor's marketing strategy analysis report include: identifying competitors first, then determining the competitor's marketing strategy, analyzing the competitor's marketing methods and goals, assessing the competitor's marketing advantages and disadvantages, and finally predicting the competitor's reaction mode .
- Name
- Competitive Marketing Strategy Analysis Report
×× Comparison of Marketing with Competitors
Model | Sonata | ×× | Aeolian blue bird | Accord | Passat |
Manufacturer | Beijing Hyundai | Shanghai GM | Aeolus | Guangzhou Honda | Shanghai Volkswagen |
Special maintenance station (4s station) scale | 34 companies | 130 companies | 63 companies | 140 companies | 500 |
Number of free car maintenance | 1 | 4 | 2 | 1 | 1 |
Warranty | 2 years or 60,000 km | 2 years or 40,000 km | 2 years or 60,000 km | 2 years or 60,000 km | 2 years or 60,000 km |
Maintenance cost / yuan | 320 | 340 | 210 | 200 | 250 |
Change three filter oil / yuan | 480 | 500 | 400 | 618 | 600 |
Competitor marketing analysis is an important part of competitor analysis. The analysis of competitors should reflect quantitative data, such as sales volume, market share, popularity, awareness, gross profit, return on investment, cash flow, new investment, and equipment capacity utilization. These must be reflected in the focus. However, in the marketing analysis of competitors, as long as it involves marketing-related data, it mainly includes sales volume, market share, sales volume, market share, popularity, awareness, and profitability of marketing.
