Module | Course direction | Course Outline |
base foundation class Cheng | Strategic management | Analyze corporate strategic environment and cultivate strategic thinking; Formulation, implementation, evaluation and control of corporate strategies; How to achieve corporate strategic goals; Global competition and strategic choice of Chinese enterprises, flexible competition and blue ocean market strategy. |
Financial Management | Evaluate alternative development options to ensure that the company has appropriate funding for development at different stages; Evaluate corporate performance through financial statement analysis; Master the policies, regulations and preferential conditions of corporate financial management; Assess corporate development plans and financing needs. |
Management economics | Improve managers' deep insight into the decision-making process of the company; Applying the principles most relevant to management decision-making in economics to analyze business management and management decisions Introduce supply and demand relationships, and the company's response to external environment or external factors; Game theory and strategic behavior provide analytical tools and methods for corporate decision-making and management. |
Organizational Behavior | Organization and human resource management system design; Organizational structure design; Performance management and assessment. |
human resource Management | Organizational goals and system construction of human resources management; Performance-centric human resources management system; Design of salary and incentive plans. |
Corporate tax planning | The function of the tax system to promote the development of enterprises; VAT and corporate income tax reform; Analysis of New Enterprise Income Tax Law Implementation Regulations and Financial Handling Skills. |
Modern corporate law | Legal management of employees; Shareholder and company legal management; Contract traps and risk prevention; Privileged Legal Practice. |
Marketing management | Comprehensive understanding of marketing from a technical, strategic, and conceptual perspective; The principle of marketing concept-customer-oriented, competitor-oriented; Marketing management strategy-target market strategy, competition strategy, brand strategy. |
Organizational change and management innovation | Leadership positioning and leadership skills; Team building and leadership skills; Fanghua innovation, system innovation, method innovation. |
Capital Operations and Risk Management | Company listing, corporate mergers and acquisitions, management buyouts; Strategic investment, transnational operations, venture capital; Financial risk management, investment risk management, and operational risk management. |
Extended training | Know yourself, tap into yourself, and challenge yourself; Stimulation and sublimation of cooperation and aggressive consciousness. |
learn Bit class Cheng | International finance | Analysis of major trends in international finance; Master the basic agreements and rules in international finance; Combining and applying theory to cope with the changing international financial environment; International Finance and Corporate Strategy. |
E-commerce | Analyze the concept, application environment and functions of e-commerce; Understand the benefits and limitations of e-commerce Analyze the strategic planning and model of the enterprise's implementation of e-commerce; China's e-commerce development status and case analysis. |
Corporate Governance | Establish an industry or corporate governance model; Evaluation and performance evaluation of the board of directors; Develop an institutional framework for issues such as selection and supervision; Use corporate governance standards to build effective governance structures. |
Consulting and project management | Fully apply planning, control, supervision methods and capital operation systems to corporate management; Analyze the cost structure, use precise ideas and methods to reduce project costs and improve profitability; Identify project motivations that generate value for the company and develop a practical project plan. |
Quality and Operations Management | The connotation and basic structure of production and operation management, as well as the operation strategy; The level and content of plan management in operation management; The process of designing strategic capabilities and formulating the overall production plan; The position and role of operation management in the transformation of business management. |
Research methods | Independent research using appropriate research methods; Further improve the rigorous and independent judgment of management activities; Complete practical or theoretical research to improve their skills and abilities in a management environment; Apply the knowledge and skills learned in this course to other research questions. |
